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Freda explains long-term plans for US prestige market leader.
September 11, 2012
By: TOM BRANNA
Editor
Results for Estée Lauder were very good in the recently concluded fiscal year, as sales rose 10% to $9.7 billion. Now, the company wants more and CEO and president Fabrizio Freda explained how Estée Lauder will get there during an investor event in Hong Kong today. The company’s long-term plans include: • Expand geographic presence; • Pursue high-growth channels; • Lead in skin care and makeup, and expand luxury brands; • Grow more profitably in hair care and fragrance; • Create innov...
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